About Andrew Tider
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YO! Vendor
Airplanes have attendant call buttons, why don’t stadiums? Instead of waiting and hoping that the beer vendor happens to come by, you should be able to summon...
The Nespresso Swarm
Nespresso machines make amazing coffee at home. People that have tried it overwhelmingly prefer it to the taste of Starbucks. Trouble is, even though its HUGE in...
Sanchez & Friends
One day, I was joking with a friend about the "Dirty Euphemisms". Terms like "Dirty Sanchez" and "Golden Shower". Terms, that I realized, everyone knows and yet...
Personal Stenographer
How good is the keyboard on the new Blackberry? Good enough to take minutes with. We decided to prove this by giving the phone to "stenographers" and setting them...
MoneyMobs
In 2008, PayPal wanted to make their newest product, the StudentAccount, cool for young teens. Since these kids ignore TV spots and banner ads, I pitched the idea...
Taunt
Nike wanted to inspire college guys to get ready for the upcoming intermural season, so we injected a dose of fear into those who were unprepared by speaking...
Goodbye BBH
When I decided to leave my position as an Art Director at BBH, I couldn't just go out with a "goodbye letter". So I spent my last night as a BBH employee stealing...
Monster Feet TV
Foot Locker and New Balance came to us with a problem: They wanted a TV spot for their Sesame Street sneakers but Sesame Street wouldn't let them use their...
The Peephole
This was a fun guerilla idea my partner and I had for Axe. Guys would look in a peephole at a urinal and see a video that looked like a view into the girl's...
The Price is Oil
GQ Magazine selected a few leading agencies to develop a campaign to create awareness about "Peak Oil" and the impending crisis. Inspired by "The Price is...
Plastic MOB
PlasticMOB is an online toy design competition I founded. I noticed that designer "urban vinyl" toys were a subculture that was beginning to catch on, but that...
The World's Dirtiest Film
Axe needed a way to get the word out about their shower gel. So... my partner and I created a concept young guys everywhere could get behind - "The World's...
The BomChickaWahWahs
When Axe came out with improved fragrances for their products, creative team Tim Geoghegan and Caprice Yu came up with a concept for the traditional campaign...
AXE
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Music Video
,
Web
MUNCHLY
In 2010, I co-founded Munchly. Originally conceived as a service for ordering Food & Drinks from your seat at stadiums, Munchly has expanded to also work at...
munchly
,
entrepreneur