Challenge: AXE wanted something inherently social that would gain significant free PR and guys 18-24 would love. Those were the only rules. It didn't even have to...

The challenge: GE wanted more consumer engagement with their 'Ecomagination' brand. Our insight: Because GE 'WattStation' Electric Vehicle Chargers were...

The startup incubator I work from is called WeWorkLabs. It's a diverse community of entrepreneurs who share the same goal - creating a successful business. As the...

Facebook tasked me with creating something inherently social for the Bud Light brand, that utilized the facebook platform. My proposal: The Bud Light Game...

Back in 2010, Reese's wanted to create social activity around their new "Big Cup" a peanut butter cup with even more peanut butter. My proposal: Since the Big...

Nespresso machines make amazing coffee at home. People that have tried it overwhelmingly prefer it to the taste of Starbucks. Trouble is, even though its HUGE in...

In 2010, I co-founded Munchly. Originally conceived as a service for ordering Food & Drinks from your seat at stadiums, Munchly has expanded to also work at...

One day, I was joking with a friend about the "Dirty Euphemisms". Terms like "Dirty Sanchez" and "Golden Shower". Terms, that I realized, everyone knows and yet...

Blackberry wanted an banner ad that would explain how good their new phone's keyboard was. We gave the phone to "stenographers" and set them loose online for...

Save The Children needed help getting widespread attention on a minimal advertising budget. Their focus: Education resources. In low-income neighborhoods,...

Having worked with large brands as well as young startups, I know firsthand the challenges faced by each. On the brand side, innovation can be a slow process,...

Sears wanted a digital-led campaign to support the Back-To-Campus retail season. I proposed a 2-part strategy, beginning with a partnership with Unigo.com, a...

When Axe came out with improved fragrances for their products, BBH created the phrase, "Now with more Bomchickawahwah" (aka 70s porn guitar riff) to explain the...

In 2008, PayPal wanted to make their newest product, the 'StudentAccount', cool for young teens. Since these kids ignore TV spots and banner ads, I pitched the...

When I decided to leave my position as a Creative at BBH, I couldn't just go out with a "goodbye letter". So I spent my last night as a BBH employee stealing...

Airplanes have attendant call buttons, why don’t stadiums? Instead of waiting and hoping that the beer vendor happens to come by, you should be able to...

PlasticMOB is an online toy design competition I founded. Back in the early days of KidRobot, I noticed that designer "urban vinyl" toys were a subculture that...

Foot Locker and New Balance came to us with a problem: They wanted a TV spot for their Sesame Street sneakers but Sesame Street wouldn't let them use their...

GQ Magazine selected a few leading agencies to develop a campaign to create awareness about "Peak Oil" and the impending crisis. Inspired by "The Price is...

Challenge: Increase usage of AXE shower gel. Tagline: "How Dirty Boys Get Clean". Our idea: A concept young guys everywhere could get behind - "The World's...