http://www.andrewtider.com Andrew Tider Tue, 17 Jan 2012 02:05:07 +0000 http://www.andrewtider.com en http://www.andrewtider.com/YO-Vendor http://www.andrewtider.com/following/andrewtider.com/YO-Vendor Tue, 17 Jan 2012 02:05:07 +0000 Andrew Tider 2619699 Airplanes have attendant call buttons, why don’t stadiums? Instead of waiting and hoping that the beer vendor happens to come by, you should be able to summon them right to you. To make this a reality, I created a simple, one-button mobile site that knows what stadium you’re in. All you do is select your seat location and it automatically sends an alert to the nearest vendor, letting them know that you want a drink. I'm partnering with several Fortune 500 beverage companies to enable the technology in professional sports stadiums around the country. There’s no setup, nothing to download, no integration with the stadium - just a streamlined experience that gets more sales for vendors and more beer for thirsty fans. <img src="http://payload15.cargocollective.com/1/4/133696/2619699/coors_yovendor.jpg" border="0" width="539" height="634" width_o="539" height_o="634" src_o="http://payload15.cargocollective.com/1/4/133696/2619699/coors_yovendor_o.jpg" align="left" /> http://www.andrewtider.com/The-Nespresso-Swarm http://www.andrewtider.com/following/andrewtider.com/The-Nespresso-Swarm Tue, 17 Jan 2012 01:49:40 +0000 Andrew Tider 2619517 Nespresso machines make amazing coffee at home. People that have tried it overwhelmingly prefer it to the taste of Starbucks. Trouble is, even though its HUGE in Europe, most Americans have never even heard of it. The client wanted a solution that included digital advertising. We pushed back on this and asked to work outside the typical boundaries of a digital assignment. Our thinking: Starbucks is winning not because their coffee is better, but simply because of real estate - they are everywhere and Nespresso was nowhere. Only a handful of retail locations in the entire USA. Our solution? The Nespresso Swarm. We created "swarms" of 50+ Nespresso "Petit Cafes" - pop-up stands that were easily moved to new locations and allowed passerbys to try the machines and sample the coffee for themselves. The Swarm would surround a location that was heavy with Starbucks (3-4 in the area) and tweet their location out to the public. Free Nespresso would be available for about an hour, at which point they would quickly break down the Cafes, move to the next location and tweet the new locale. Nespresso loved it. They said they had never considered anything like this and were very excited to give it a try. <img src="http://payload15.cargocollective.com/1/4/133696/2619517/petit cafe_640.jpg" border="0" width="640" height="480" width_o="1500" height_o="1125" src_o="http://payload15.cargocollective.com/1/4/133696/2619517/petit cafe_o.jpg" align="left" /> http://www.andrewtider.com/Sanchez-Friends http://www.andrewtider.com/following/andrewtider.com/Sanchez-Friends Sun, 02 Oct 2011 02:44:18 +0000 Andrew Tider 2086422 <img src="http://payload.cargocollective.com/1/4/133696/2086422/goldenshower_12_640.jpg" border="0" width="640" height="447" width_o="1058" height_o="740" src_o="http://payload.cargocollective.com/1/4/133696/2086422/goldenshower_12_o.jpg" align="left" /> One day, I was joking with a friend about the "Dirty Euphemisms". Terms like "Dirty Sanchez" and "Golden Shower". Terms, that I realized, everyone knows and yet nobody really "owns". Well, I figured that if you were to create a physical manifestation of these terms, then when people said the phrase, your image would come to mind. So, you'd kind of "own" them. Sanchez & Friends was born. A cute line of plush toys based on the euphemisms. The first series, "Dirty Sanchez", Golden Shower", "Cleveland Steamer" and "Donkey Punch" arrived in boutiques in Fall 2010. CollegeHumor's BustedTees.com picked up the line in early 2011 and created a special section of their site just for the toys. The project was a great learning experience. Going from original concept art, to doll pattens, to prototypes and then final versions (over 5,000 dolls in all). I now know about manufacturing, international importing/exporting, retail distribution and more. <img src="http://payload.cargocollective.com/1/4/133696/2086422/sanchez on bustedtees_640.jpg" border="0" width="640" height="435" width_o="1066" height_o="726" src_o="http://payload.cargocollective.com/1/4/133696/2086422/sanchez on bustedtees_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/133696/2086422/photo_ds3_640.jpg" border="0" width="640" height="479" width_o="646" height_o="484" src_o="http://payload.cargocollective.com/1/4/133696/2086422/photo_ds3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/133696/2086422/photo_gs3_640.jpg" border="0" width="640" height="479" width_o="646" height_o="484" src_o="http://payload.cargocollective.com/1/4/133696/2086422/photo_gs3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/133696/2086422/photo_cs3_640.jpg" border="0" width="640" height="479" width_o="646" height_o="484" src_o="http://payload.cargocollective.com/1/4/133696/2086422/photo_cs3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/133696/2086422/photo_dp3_640.jpg" border="0" width="640" height="479" width_o="646" height_o="484" src_o="http://payload.cargocollective.com/1/4/133696/2086422/photo_dp3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/133696/2086422/S_F_logo.jpg" border="0" width="343" height="350" width_o="343" height_o="350" src_o="http://payload.cargocollective.com/1/4/133696/2086422/S_F_logo_o.jpg" align="left" /> http://www.andrewtider.com/Personal-Stenographer http://www.andrewtider.com/following/andrewtider.com/Personal-Stenographer Sun, 02 Oct 2011 02:22:26 +0000 Andrew Tider 2086389 How good is the keyboard on the new Blackberry? Good enough to take minutes with. We decided to prove this by giving the phone to "stenographers" and setting them loose online for people to use. Our banner ads would let you turn on your webcam and interact with a live stenographer (really just a very fast phone keyboardist), working only on the phone, who records your every word. You can then have it read back to you, emailed, uploaded to YouTube, etc. <img src="http://payload.cargocollective.com/1/4/133696/2086389/blackberry_banner_640.jpg" border="0" width="640" height="624" width_o="2048" height_o="1999" src_o="http://payload.cargocollective.com/1/4/133696/2086389/blackberry_banner_o.jpg" align="left" /> http://www.andrewtider.com/MoneyMobs http://www.andrewtider.com/following/andrewtider.com/MoneyMobs Sun, 02 Oct 2011 02:11:25 +0000 Andrew Tider 2086339 <img src="http://payload.cargocollective.com/1/4/133696/2086339/moneymobs_640.jpg" border="0" width="640" height="245" width_o="2048" height_o="784" src_o="http://payload.cargocollective.com/1/4/133696/2086339/moneymobs_o.jpg" align="left" /> In 2008, PayPal wanted to make their newest product, the StudentAccount, cool for young teens. Since these kids ignore TV spots and banner ads, I pitched the idea for "MoneyMobs". The concept is essentially "Priceline for Consumer Products". (The idea has more recently been described by some as a "Reverse Groupon" - though I presented the idea to PayPal before Groupon existed.) Anyone could use the Facebook App to start a MoneyMob saying, "That TV costs $500, but I want it for $400." When they create the mob, it puts their money in escrow, letting retailers know they are serious about buying. Then they blast the mob out to everyone they know. Whoever wants the TV for $400 joins the mob. And sends it to their network. When the mob gets large enough, a retailer will cave because they can use economies of scale (bulk buying discounts) to offer the price the consumers want. The best part is, since you need to put the $ in escrow, you can only join the MoneyMob if you have a PayPal account. Signups = HUGE. PayPal loved it. http://www.andrewtider.com/Taunt http://www.andrewtider.com/following/andrewtider.com/Taunt Sun, 02 Oct 2011 01:42:10 +0000 Andrew Tider 2086333 <img src="http://payload.cargocollective.com/1/4/133696/2086333/taunt.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/4/133696/2086333/taunt_o.jpg" align="left" /> Nike wanted to inspire college guys to get ready for the upcoming intermural season, so we injected a dose of fear into those who were unprepared by speaking directly to them. Literally. Working with ESPN and Sports Illustrated magazines, we created a series of taunting print ads that bore our subscribers' last names right in the headline. You're flipping through your Sports Illustrated when all of a sudden an advertisement calls you out personally. http://www.andrewtider.com/Goodbye-BBH http://www.andrewtider.com/following/andrewtider.com/Goodbye-BBH Sun, 02 Oct 2011 01:21:08 +0000 Andrew Tider 2086293 <img src="http://payload.cargocollective.com/1/4/133696/2086293/bbh.jpg" border="0" width="477" height="317" width_o="477" height_o="317" src_o="http://payload.cargocollective.com/1/4/133696/2086293/bbh_o.jpg" align="left" /> When I decided to leave my position as an Art Director at BBH, I couldn't just go out with a "goodbye letter". So I spent my last night as a BBH employee stealing everything that wasn't nailed down. On video. Then I sent it to the entire company. BBH chairman, Steve Hearty called it "extraordinary". In fact, people all across the industry couldn't seem to get enough of the video. Guess I was expressing as a joke what everyone wished they could do in reality. It may not be the most professionally produced video, but its one more example of how the power of an idea can truly connect you (or your brand) to people. http://www.andrewtider.com/Monster-Feet-TV http://www.andrewtider.com/following/andrewtider.com/Monster-Feet-TV Sun, 02 Oct 2011 01:16:08 +0000 Andrew Tider 2086271 <img src="http://payload.cargocollective.com/1/4/133696/2086271/MF_storyboards.jpg" border="0" width="478" height="420" width_o="478" height_o="420" src_o="http://payload.cargocollective.com/1/4/133696/2086271/MF_storyboards_o.jpg" align="left" /> Foot Locker and New Balance came to us with a problem: They wanted a TV spot for their Sesame Street sneakers but Sesame Street wouldn't let them use their characters in the spot. Working around this, my partner and I created a 30 second Sesame Street-like segment called "Monster Feet". We knew that kids would connect with the format they were familiar with from the show, even if the characters were not included. *When they heard our idea and saw our storyboards, Sesame Street changed their minds and said they would love their characters to be a part of the spot. http://www.andrewtider.com/The-Peephole http://www.andrewtider.com/following/andrewtider.com/The-Peephole Sun, 02 Oct 2011 01:08:30 +0000 Andrew Tider 2086262 <img src="http://payload.cargocollective.com/1/4/133696/2086262/peephole.jpg" border="0" width="600" height="389" width_o="600" height_o="389" src_o="http://payload.cargocollective.com/1/4/133696/2086262/peephole_o.jpg" align="left" /> This was a fun guerilla idea my partner and I had for Axe. Guys would look in a peephole at a urinal and see a video that looked like a view into the girl's bathroom. They would see two hot girls pushing a guy into a stall and a title would come up that says "The Axe Effect". http://www.andrewtider.com/The-Price-is-Oil http://www.andrewtider.com/following/andrewtider.com/The-Price-is-Oil Sun, 02 Oct 2011 01:04:31 +0000 Andrew Tider 2086251 <img src="http://payload.cargocollective.com/1/4/133696/2086251/oil.jpg" border="0" width="501" height="400" width_o="501" height_o="400" src_o="http://payload.cargocollective.com/1/4/133696/2086251/oil_o.jpg" align="left" /> GQ Magazine selected a few leading agencies to develop a campaign to create awareness about "Peak Oil" and the impending crisis. Inspired by "The Price is Right", our concept got the average person interested in oil conservation by turning it into a game show where the contestants compete to see who can guess the "oil cost" of products from their lives. The campaign had us holding live game shows in NYC's Union Square where we would also hand out a mini version of our print ads; a lottery-style scratch-off game for people in the audience to play along. The experience translated perfectly into online media as well. Interactive gaming banners and a Facebook application version of the game show let you compete against people all over the world to see where your oil knowledge stacked up. <img src="http://payload.cargocollective.com/1/4/133696/2086251/d_priceisoil.jpg" border="0" width="463" height="600" width_o="463" height_o="600" src_o="http://payload.cargocollective.com/1/4/133696/2086251/d_priceisoil_o.jpg" align="left" caption="Our &quot;scratch-off&quot; print ads"/>