My friends call me Andy.

I’m a creative leader who stays close to the work, helping teams develop ideas that are simple, distinctive, and hard to ignore.

Over the past 15+ years I’ve worked as a Creative Director, brand leader, and strategist across startups, global brands, and creative agencies, partnering with companies like Nike, American Express, and Google to launch products, shape brand narratives, and develop ideas that people actually remember.

More recently, I’ve focused on in-house leadership roles at companies like SharkNinja, Hatch Sleep, and Bond Vet, working closely with product, marketing, and executive teams to shape how things show up in the world across campaigns, retail, and digital.

A lot of the work has been picked up in places like The New York Times, The Wall Street Journal, WIRED, and Fast Company, not because it was made for press, but because the idea held up.

I’ve also spent the last several years building and leading creative teams, helping people do the best work of their careers by setting a high bar, giving clear direction, and creating an environment where great ideas can thrive.

I’m happiest when using creativity to solve business problems in remarkable ways, especially when it creates a positive impact beyond the work itself.

Say hi!

andrewtider@gmail.com | 201.805.7350

Aww. I loved working with you guys too.

“Andy went above and beyond to ensure that the creative team wasn’t just delivering on a brief, but being real strategic partners in innovation.”

— Julien Levesque, SVP, Global Product Development, SharkNinja