Challenge: Create a full-funnel campaign without a shoot.
Result: Our campaign drove 400% the industry standard for CTR.
CAPTURED
CEO of BP Oil drawn by a man serving nine years for robbery.
CAPTURED
CEO of Dupont drawn by a man serving life without parole + 25 years for murder.
CAPTURED
President of FIFA as painted by a man serving 72 years for assault with intent to kill.
The Book
I designed a book of the project, which sold out all 1,000 copies in a few days - thanks to tweets from Ai Wei Wei, Michael Moore, and hundreds of thousands of others.
Rap Sheets
Each portrait in the book was presented alongside two “rap sheets”. One for the CEO and one for the artist.
Street Art
The LISA Project, donated a 20-foot long wall in NYC’s Lower East Side and secured street artist Willow to bring CAPTURED’s Koch Brothers portraits to the streets.
The Shows
The full collection has been exhibited in galleries across the United States, helping bring awareness to “crime masquerading as commerce”.
