LOCALIZE
Keeping Apartment Hunters from Becoming the Prey
AI-powered real estate company Localize thought of themselves as a real estate data startup.
My repositioning: Localize is a truth telling company.
New York City real estate brokers always try to paint a rosy picture.
Localize uses data to tell you the truth, even when it's ugly, so you know you can trust us.
Originally created for social, my strategy and concept eventually became this citywide print and outdoor campaign created by NYC agency “Interesting Development.”
The strategy affected everything from the marketing, to the product, to their PR pitches.