Localize

Keeping Apartment Hunters from Becoming the Prey

Localize thought they were a real estate data startup.

My repositioning: Localize is a truth telling company.

New York City real estate brokers always try to paint a rosy picture.

Localize will tell you the truth, even when it's ugly, so you know you can trust us.

Originally created for social, the strategy and concept eventually became this citywide print and outdoor campaign created by NYC agency “Interesting Development.”