GE WATTSTATION

Making EV charging make dollars and sense.

In 2012, GE invented a beautiful at-home EV charger. But it was $$$$$ so nobody was buying.

My repositioning: It’s not a charger. It’s a franchise.

I told them to stop selling it as an expensive personal charger and instead sell it as though owners were buying their own gas station. This way it didn’t cost people money, it made them money.

To do this, I also proposed an app to make it easy for EV owners to find your WattStation and pay to charge their vehicle.

Did they listen? See below…