GE WATTSTATION

Making EV charging make dollars and sense.

In 2012, GE invented a beautiful at-home EV charger. But it was $$$$$ so nobody was buying.

My repositioning:It’s not a charger. It’s a franchise.

I told them to stop selling it as an expensive personal charger and instead sell it as though owners were buying their own gas station.

I also proposed an app to make finding your station and paying to charge easy for other people.

They did it.