https://www.andrewtider.com/contact-me daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d66a9479-9886-41c3-8e27-b26af19f8f0a/self+portrait.jpg Contact Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.andrewtider.com/home daily 1.0 2026-04-06 https://www.andrewtider.com/about-me daily 0.75 2026-04-06 https://www.andrewtider.com/paypal daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/4985cf7d-a5a9-467b-8622-79699a8c7c2a/source-code-for-ignition_1340_c-1.jpg PayPal https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/ea508967-3d18-49e9-931b-f75eaecaa73d/source-code-for-ignition2_1340_c.jpg PayPal https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a2399a60-6777-483a-8459-b392efd1d0ae/IMG_0588%2B2+%281%29.jpg PayPal - The Campaign 1) Get consumers excited to pay faster & easier. 2) Get developers to implement the tech for their companies. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/0ad50221-48e1-43a8-b08b-c0738668aa60/Steal.jpg PayPal - The Font The headlines are set in a custom typeface that’s perfect for coding with. It was created for the campaign and distributed for free to developers. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/c9c803df-c569-43ec-9369-e9b4642df7da/Hotcakes.jpg PayPal - The Design The blue background type is programing code for moving money between accounts. https://www.andrewtider.com/localize daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6877a47b-5daa-4240-a61d-d9b2c4af02dc/bright_1340_c.jpg Localize https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d52af9bb-70f5-49e7-80db-2e7e90e0e529/IMG-4856_1340_c+%281%29.jpg Localize https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/9a06bd9a-6b23-4eb1-a1fe-378c9b012233/elevator_1340_c.jpg Localize https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/89d401c4-410f-4752-860c-9a5f987bdbec/tooloud_1340_c.jpg Localize https://www.andrewtider.com/waal daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/b4cf3c40-d393-4048-abd4-8043d00132f2/waal6.jpg WAAL - The Launch We sent this note, along with a recorder and video to a journalist at Wired. The next day, it was their front page. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/b176b206-ab8e-4f6e-bb0e-40d19288613d/waal7_700.jpg WAAL - The Story Word of the project exploded across Twitter, and drove a steady stream of visitors to WeAreAlwaysListening.com (offline now) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/21f5a6c8-b81a-487e-b00c-1a29cf321127/waal2_1340_c.jpg WAAL - The Site Visitors to the site were greeted with this announcement, which included a link to the recordings section. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a952ff33-7f8c-4665-9598-1fb93a22a2db/waal3_700.jpg WAAL - The Recordings Each audio post was titled “We’re listening as...” Like this one where “we’re listening as you discuss your most intimate moments.” https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/2201bed3-3481-4598-8fbc-735024845daa/waal4_700.jpg WAAL - The Action For those bothered by this type of surveillance, we offered an "angry" link. This took them to an ACLU page where they could urge their government reps to end this type of data collection during an upcoming vote on the Patriot Act Epilogue: it worked! The law was changed. https://www.andrewtider.com/captured daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/baae4d0f-91a1-4fe8-af80-84d6a2978122/BP.jpg Captured - CAPTURED CEO of BP Oil drawn by a man serving nine years for robbery. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/cfb29167-d7b9-4337-88a7-725cd6035e16/DUPONT.jpg Captured - CAPTURED CEO of Dupont drawn by a man serving life without parole + 25 years for murder. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f45a4d95-dc14-4402-903f-1743ac3e4e58/FIFA.jpg Captured - CAPTURED President of FIFA as painted by a man serving 72 years for assault with intent to kill. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/71b03568-6700-4a18-b3cf-97d711ed5df1/captured_book.jpg Captured - The Book I designed a book of the project, which sold out all 1,000 copies in a few days - thanks to tweets from Ai Wei Wei, Michael Moore, and hundreds of thousands of others. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/82849e9c-a9ab-482f-ae80-9eef9f144373/captured9_670.jpg Captured - Rap Sheets Each portrait in the book was presented alongside two “rap sheets”. One for the CEO and one for the artist. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f5e9803d-440c-4d25-87b3-62ac23decfc2/capturedMural.jpg Captured - Street Art The LISA Project, donated a 20-foot long wall in NYC’s Lower East Side and secured street artist Willow to bring CAPTURED’s Koch Brothers portraits to the streets. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/fb702d54-95e9-4bb0-bbd7-96de203897e5/2017-01-19-petzel-1024x607.jpeg Captured - The Shows The full collection has been exhibited in galleries across the United States, helping bring awareness to “crime masquerading as commerce”. https://www.andrewtider.com/vitacoco daily 0.75 2023-06-07 https://www.andrewtider.com/capitalone daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/54d16346-2079-43cf-a33e-bde323b75d6f/march+madness.gif Capital One - The Background Capital One always sponsors the March Madness Basketball Tournament. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/9558e881-7ff0-4557-83d3-9c163740e38f/16472734899953.jpg Capital One - My (stupidly obvious) Insight People don’t care about the tournament. They care about their bracket. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/c260b550-1862-47bc-91cd-bffe4cdc4090/giphy.gif Capital One …especially when they forget to fill it out until the last minute deadline. https://www.andrewtider.com/amex daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/3aafc77b-787a-4411-96fe-cdac57308e4b/example1.jpg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6e3c8001-e6d8-4eea-a1e9-8cf19f1e904a/taylor+poster.jpg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/31c59d63-24da-4bcd-8f65-6082d1c162b4/image-asset.jpeg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/4a0fe7ba-5b87-424c-975e-680199dbdc8e/maxresdefault.jpg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/bf3d4b85-5ff1-4245-9095-90f8898c50c4/maxresdefault+%281%29.jpg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/92673d29-9cfc-47e1-b576-e063be0d16f0/MV5BYzJlZWNkNGYtMzcwMy00OWFkLTkzZGQtMWY1YmI5MzU5YzNkXkEyXkFqcGdeQXVyMjM5MDI2NzA%40._V1_.jpg AMEX https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d1521d2a-9394-4188-a569-44b94cdc2bb2/ezgif.com-gif-maker+%2826%29.gif AMEX - The Assignment Amex Unstaged is a concert series that aims to be “more real” and get you closer to artists. They needed a brand identity that reflected this. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/8c095765-5ac0-4790-8055-0657f8181f17/amex+tape+inspo.jpg AMEX - The Design I was inspired by the ubiquitous tape covering artists’ instrument cases and amps. From new bands to world-famous acts, they all use this to identify themselves backstage. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/19e13c54-b02b-45d8-a990-8afcf5a89201/amex-unstaged-visual-identity-1_960.jfif AMEX - The Result I created a simple and flexible design system that Amex used everywhere, from Broadcast to Posters, to Digital and social. https://www.andrewtider.com/snowden daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/34ce7160-8a73-46d8-831c-ab813f60961c/Cartoon_700.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/ed16f0dd-1dd0-434b-b2ce-8d7350ba925a/Doylees_scale_500.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/7ea79b73-c696-49a1-a794-775df89cb5bf/golden+snowden.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/4474a267-a2f0-4b0a-afd3-f2d3d9c77ec5/snowdenear_500.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a0251e04-36cd-4681-9fb1-4ba8061f31c1/snowdensticker.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/16974f49-28ed-476c-a13c-f72859077141/releasegoth2.jpg Snowden https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a612b40e-730c-4616-ad7e-84ed1596c292/snowden2_700+%281%29.jpg Snowden - The Strategy If you co-opt the visual symbols people associate with heroes, you can help them question the dominant narratives they blindly accept. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/9206b611-254e-438b-b744-55794d5f78fb/snowden+cover+up.jpg Snowden - The (over)Reaction Amid public swooning, the NYPD threw a tarp over it and hauled it to the slammer. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/3f2eca40-f856-4eb6-846b-8b7cca799fa9/Hologram.jpg Snowden - The Reaction to the Reaction New Yorkers young and old were outraged. Public outcry led to artists recreating the piece as a hologram. Others left flower tributes. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f88fd351-b14d-4d2d-8ba7-fa40a05c6306/Wikinew_700.jpg Snowden - The Cavalry To keep the piece from being “lost”, an exhaustive page was created and detailed by editors at Wikipedia. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/710653a4-901f-40b8-a7e3-a7350a9fdc43/wired3DB_500.jpg Snowden - The Reinforcements We released a 3D scan of the original bust, to allow anyone to print one. Prints began appearing in public all over the world. Even one made of gold near the Austrian Parliament. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6eee2a12-73c6-4ebc-8b4a-19cad4e9cec4/NYPD1.jpg Snowden - The Salvation Famed civil rights attorney Ron Kuby stepped forward to defend our rights and got the statue back from the city. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a3783b6c-4fcb-4362-bae1-5bec1ac0cc4f/BrooklynMus3_670.jpg Snowden - The Aftermath The statue took a victory lap at several art galleries in NYC before taking it’s rightful place atop a giant pillar in a show at the Brooklyn Museum. https://www.andrewtider.com/captured-1 daily 0.75 2024-07-02 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/baae4d0f-91a1-4fe8-af80-84d6a2978122/BP.jpg Hatch - later - CAPTURED CEO of BP Oil drawn by a man serving nine years for robbery. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/cfb29167-d7b9-4337-88a7-725cd6035e16/DUPONT.jpg Hatch - later - CAPTURED CEO of Dupont drawn by a man serving life without parole + 25 years for murder. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f45a4d95-dc14-4402-903f-1743ac3e4e58/FIFA.jpg Hatch - later - CAPTURED President of FIFA as painted by a man serving 72 years for assault with intent to kill. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/71b03568-6700-4a18-b3cf-97d711ed5df1/captured_book.jpg Hatch - later - The Book I designed a book of the project, which sold out all 1,000 copies in a few days - thanks to tweets from Ai Wei Wei, Michael Moore, and hundreds of thousands of others. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/82849e9c-a9ab-482f-ae80-9eef9f144373/captured9_670.jpg Hatch - later - Rap Sheets Each portrait in the book was presented alongside two “rap sheets”. One for the CEO and one for the artist. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f5e9803d-440c-4d25-87b3-62ac23decfc2/capturedMural.jpg Hatch - later - Street Art The LISA Project, donated a 20-foot long wall in NYC’s Lower East Side and secured street artist Willow to bring CAPTURED’s Koch Brothers portraits to the streets. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/fb702d54-95e9-4bb0-bbd7-96de203897e5/2017-01-19-petzel-1024x607.jpeg Hatch - later - The Shows The full collection has been exhibited in galleries across the United States, helping bring awareness to “crime masquerading as commerce”. https://www.andrewtider.com/hatch-sleep daily 0.75 2024-07-02 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/b4cf3c40-d393-4048-abd4-8043d00132f2/waal6.jpg Hatch Sleep - The Launch We sent this note, along with a recorder and video to a journalist at Wired. The next day, it was their front page. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/b176b206-ab8e-4f6e-bb0e-40d19288613d/waal7_700.jpg Hatch Sleep - The Story Word of the project exploded across Twitter, and drove a steady stream of visitors to WeAreAlwaysListening.com (offline now) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/21f5a6c8-b81a-487e-b00c-1a29cf321127/waal2_1340_c.jpg Hatch Sleep - The Site Visitors to the site were greeted with this announcement, which included a link to the recordings section. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a952ff33-7f8c-4665-9598-1fb93a22a2db/waal3_700.jpg Hatch Sleep - The Recordings Each audio post was titled “We’re listening as...” Like this one where “we’re listening as you discuss your most intimate moments.” https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/2201bed3-3481-4598-8fbc-735024845daa/waal4_700.jpg Hatch Sleep - The Action For those bothered by this type of surveillance, we offered an "angry" link. This took them to an ACLU page where they could urge their government reps to end this type of data collection during an upcoming vote on the Patriot Act. https://www.andrewtider.com/home-1 daily 0.75 2026-02-25 https://www.andrewtider.com/snowden-1 daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/34ce7160-8a73-46d8-831c-ab813f60961c/Cartoon_700.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/ed16f0dd-1dd0-434b-b2ce-8d7350ba925a/Doylees_scale_500.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/7ea79b73-c696-49a1-a794-775df89cb5bf/golden+snowden.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/4474a267-a2f0-4b0a-afd3-f2d3d9c77ec5/snowdenear_500.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a0251e04-36cd-4681-9fb1-4ba8061f31c1/snowdensticker.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/16974f49-28ed-476c-a13c-f72859077141/releasegoth2.jpg Snowden (Copy) https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a612b40e-730c-4616-ad7e-84ed1596c292/snowden2_700+%281%29.jpg Snowden (Copy) - The Idea If you co-opt the visual symbols people associate with heroes, you can help them question the dominant narratives they blindly accept. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/9206b611-254e-438b-b744-55794d5f78fb/snowden+cover+up.jpg Snowden (Copy) - The (over)Reaction Amid public swooning, the NYPD threw a tarp over it and hauled it to the slammer. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/3f2eca40-f856-4eb6-846b-8b7cca799fa9/Hologram.jpg Snowden (Copy) - The Reaction to the Reaction New Yorkers young and old were outraged. Public outcry led to artists recreating the piece as a hologram. Others left flower tributes. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f88fd351-b14d-4d2d-8ba7-fa40a05c6306/Wikinew_700.jpg Snowden (Copy) - The Cavalry To keep the piece from being “lost”, an exhaustive page was created and detailed by editors at Wikipedia. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/710653a4-901f-40b8-a7e3-a7350a9fdc43/wired3DB_500.jpg Snowden (Copy) - The Reinforcements We released a 3D scan of the original bust, to allow anyone to print one. Prints began appearing in public all over the world. Even one made of gold near the Austrian Parliament. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6eee2a12-73c6-4ebc-8b4a-19cad4e9cec4/NYPD1.jpg Snowden (Copy) - The Salvation Famed civil rights attorney Ron Kuby stepped forward to defend our rights and got the statue back from the city. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/a3783b6c-4fcb-4362-bae1-5bec1ac0cc4f/BrooklynMus3_670.jpg Snowden (Copy) - The Aftermath The statue took a victory lap at several art galleries in NYC before taking it’s rightful place atop a giant pillar in a show at the Brooklyn Museum. https://www.andrewtider.com/hatch daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/3bc8481a-9b4c-4a14-817a-cb465b6260b8/BabyKid24_Rest_Product_BabyNursery_Morning_01254.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d0c0893d-73d6-4520-98c1-b98e8943a112/BabyKid24_Rest%2B_Models_ExperimentalBaby_Morning_03812.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f05851b7-6cf6-4a81-83df-0defe3aff7fa/BabyKid24_Rest%2B_Models_ExperimentalKid_Morning_03018.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/65482445-b152-4c93-8f30-1a869b0cba88/BabyKid24_Rest_Models_KidsBedroom_Golden_05555.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/eb834b77-c02e-4a6b-8438-ca39c6c2247c/BabyKid24_Restore_Models_ExperimentalAdult_Night_05368.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/b58db5e3-a936-4098-b6a2-1a8a06406b34/BabyKid24_Rest_Product_BabyNursery_Night_01337.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/217dfe4f-1e3f-4752-a0d1-ed26f234fcb2/BabyKid24_Rest%2B_Models_ExperimentalKid_Golden_02350.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/9519e534-c841-444b-ae5a-a333f186418a/BabyKid24_Rest%2B_Models_KidsBedroom_Morning_03528.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f5d85c47-be76-4c7d-9531-9bda93eaaacb/BabyKid24_Rest_Product_KidsBedroom_Golden_05698.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f328677d-192c-4fee-a998-8a811741befe/BabyKid24_Restore_Models_ExperimentalAdult_Golden_04983.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d905f479-7604-4386-aab3-24091559987c/BabyKid24_Rest_Models_BabyNursery_Night_00717.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/1597080a-7758-47cf-bd40-da3dc763e73a/BabyKid24_Rest%2B_Models_ExperimentalBaby_Golden_04830.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d78faf95-cc75-4b90-ab85-b6bf85485f7e/BabyKid24_Rest_Models_BabyNursery_Night_00453.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/33a6471f-9f0d-4819-9140-366cfe46a8e1/BabyKid24_RestGroup_Product_BabyNursery_Morning_03636.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f43e2ebf-e3ab-4f9e-a2c4-d5ceadb91fee/BabyKid24_Rest_Models_BabyNursery_Golden_01828.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/0e8fd3db-e361-4932-9f27-b8fcc648e0e9/BabyKid24_Rest_Product_KidsBedroom_Night_01639.jpg Hatch Sleep https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/c10dbb7b-ddd9-418f-8ec0-a54279f3f741/hatch+drone+show+announce.jpg https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/366ff7e8-37ca-4731-a818-4d1e7db7098d/Screenshot+2026-04-06+at+1.08.00%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/e8ae88df-1646-4799-b9a3-9984f4a86092/Hatch+Village+screens.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/bff2c450-e9cd-4784-9ba5-3006e2bb611e/choose+sleep+billboard.jfif Hatch Sleep - Make it stand out An early billboard we launched, putting our POV into the world. https://www.andrewtider.com/hatch-1 daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/baae4d0f-91a1-4fe8-af80-84d6a2978122/BP.jpg Hatch (Copy) - CAPTURED CEO of BP Oil drawn by a man serving nine years for robbery. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/cfb29167-d7b9-4337-88a7-725cd6035e16/DUPONT.jpg Hatch (Copy) - CAPTURED CEO of Dupont drawn by a man serving life without parole + 25 years for murder. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f45a4d95-dc14-4402-903f-1743ac3e4e58/FIFA.jpg Hatch (Copy) - CAPTURED President of FIFA as painted by a man serving 72 years for assault with intent to kill. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/71b03568-6700-4a18-b3cf-97d711ed5df1/captured_book.jpg Hatch (Copy) - The Book I designed a book of the project, which sold out all 1,000 copies in a few days - thanks to tweets from Ai Wei Wei, Michael Moore, and hundreds of thousands of others. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/82849e9c-a9ab-482f-ae80-9eef9f144373/captured9_670.jpg Hatch (Copy) - Rap Sheets Each portrait in the book was presented alongside two “rap sheets”. One for the CEO and one for the artist. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/f5e9803d-440c-4d25-87b3-62ac23decfc2/capturedMural.jpg Hatch (Copy) - Street Art The LISA Project, donated a 20-foot long wall in NYC’s Lower East Side and secured street artist Willow to bring CAPTURED’s Koch Brothers portraits to the streets. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/fb702d54-95e9-4bb0-bbd7-96de203897e5/2017-01-19-petzel-1024x607.jpeg Hatch (Copy) - The Shows The full collection has been exhibited in galleries across the United States, helping bring awareness to “crime masquerading as commerce”. https://www.andrewtider.com/sharkninja daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/0419cea5-fc3a-40d4-91b0-9dd75a7cecd5/Screenshot+2026-04-03+at+8.41.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/1ccc63ad-5888-4eb9-9de6-668f75b9576f/Screenshot+2026-04-03+at+8.12.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/c0d210a4-47bd-4c5c-9ec5-ce3e7154563f/Screenshot+2026-04-03+at+8.37.48%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/087afb31-b3b1-464f-a76a-b02110c32a33/Screenshot+2026-04-03+at+9.06.02%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d178f911-e227-4509-aff8-6a540895f270/Screenshot+2026-04-03+at+8.46.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/74f7dae5-8029-477a-8146-4f0866acdbf0/luxe+cafe+basic+shot.jpg SharkNinja The Challenge Luxe Cafe, a breakthrough revolutionary espresso machine, had been positioned around only it’s impressive functional capabilities. It needed a rethink to connect more deeply with audiences and a truly global creative platform that could work across SharkNinja’s 35+ markets. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/38c1dcf6-fe23-4007-a449-d81eed9552ac/snob+coffee.webp SharkNinja My Insight The espresso category is built around elite craft. Brands maintain the posture that you need expertise to make great drinks. (Which keeps most people from buying an espresso machine). To expand the category, we could reject this elitism without rejecting the high standard of drink our customer expected. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/143ab36b-5b6e-47a4-8bb2-1e184324eaa7/kevin+luxe+cafe.jpg SharkNinja - The Repositioning No Skills Needed An anti-elitist stance in a category where everyone is elitist. A full rejection of the idea that you need to “master” anything to do espresso well. A category-expanding invitation letting those who don’t want to be baristas know they can still beat the baristas. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/193560fe-5399-41b9-849f-45bd2c949297/luxecafe+ads+copy.jpg SharkNinja - Results A Global Success Work from this approach became the baseline for global teams and was adopted across regions for: Creative in OOH, paid, and owned social SharkNinja.com and partner PDPs Retail All leading to stronger product excitement at shelf and online. Luxe Cafe has become a primary growth engine for SharkNinja, helping bring new consumers into the espresso category who previously felt shut out of it. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/cbe2e3fe-b445-4757-b490-761e418f582c/f1+brad.jpg SharkNinja - The Opportunity A partnership with F1 the movie had the potential to be a logo placement, or a way to make our products feel like they belonged in a completely different league. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d581f37e-6491-4e0e-9188-280224cbec54/f1+creami1.jpeg SharkNinja - My Brief Instead of treating it as a partnership campaign, I directed the creative team to think of the film as a world our co-branded products really lived inside of. To extend the cinematic universe of the movie by thinking of it as the APX GP team’s first-ever release of off-track gear available to the public. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/1508b4cd-ed9a-4bfa-a444-eb1e1ee0afdd/Screenshot+2026-04-05+at+6.45.06%E2%80%AFPM.png SharkNinja - The System We defined a narrative system for how the products looked, how they were described, and how they showed up across retail and digital, so everything felt cohesive. Our platform “Performance Never Rests” guided execution across: Product storytelling Content Retail Global markets https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/419617be-1130-4dc9-8243-db48dea9b8c5/cooler.webp SharkNinja - The Result Thousands of co-branded products sold out rapidly. Work adopted globally as the foundation for the partnership. Elevated our products beyond utility and into culture. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6803e61f-9451-4267-9bbe-1adcebcae1e1/ninja+categories+copy.jpg SharkNinja - Category Positioning Led the foundational positioning of sub-brands: Ninja Outdoor Ninja Drinkware Ninja Kitchen Driving clarity in the product lines and consumer oriented stories to make them feel like something you’d actually want in your home. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/01e37f5b-d4ce-4068-b777-5952c2902b94/Screenshot+2026-04-05+at+9.02.37%E2%80%AFPM.png SharkNinja - Ninja FrostVault Responsible for the creative strategy that led to a successful launch of the rapidly expanding cooler line with the creative platform “Food & Drink’s Favorite Cooler”. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/5dcbd9b0-5f28-4bfc-b15d-69ae464f1cf7/ninja+categories-naming+copy.jpg SharkNinja - Product Naming Significant contributions (including suggesting final names that went to production) for product naming across: Shark Beauty Ninja Shark Home https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/5ef8ef60-c150-4d16-8c66-cff5ac5f7640/Screenshot+2026-04-05+at+8.08.58%E2%80%AFPM.png SharkNinja - Defined a voice system that could scale Wrote voice and tone guidelines Shaped conversational behavior for AI chatbot Rolled out across global markets https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/48034f07-6d6a-4317-b53c-29c64b81bc4b/Screenshot+2026-04-05+at+9.10.41%E2%80%AFPM.png SharkNinja - Shark Silki Pro Brought key consumer insights to aid the marketing team’s positioning shift from the device being a traditional “straightener”. Moved the brand towards a “silker” that is fantastic for Type 3/4 hair, an audience whose voice and perspective is too often left out of beauty standards. https://www.andrewtider.com/hatch-2 daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/bff2c450-e9cd-4784-9ba5-3006e2bb611e/choose+sleep+billboard.jfif Hatch (Copy 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.andrewtider.com/sharkninja-1 daily 0.75 2026-04-06 https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/0419cea5-fc3a-40d4-91b0-9dd75a7cecd5/Screenshot+2026-04-03+at+8.41.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/1ccc63ad-5888-4eb9-9de6-668f75b9576f/Screenshot+2026-04-03+at+8.12.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/c0d210a4-47bd-4c5c-9ec5-ce3e7154563f/Screenshot+2026-04-03+at+8.37.48%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/087afb31-b3b1-464f-a76a-b02110c32a33/Screenshot+2026-04-03+at+9.06.02%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d178f911-e227-4509-aff8-6a540895f270/Screenshot+2026-04-03+at+8.46.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/74f7dae5-8029-477a-8146-4f0866acdbf0/luxe+cafe+basic+shot.jpg SharkNinja (Copy) The Challenge Luxe Cafe, a breakthrough revolutionary espresso machine, had been positioned around only it’s impressive functional capabilities. It needed a rethink to connect more deeply with audiences and a truly global creative platform that could work across SharkNinja’s 35+ markets. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/38c1dcf6-fe23-4007-a449-d81eed9552ac/snob+coffee.webp SharkNinja (Copy) My Insight The espresso category is built around elite craft. Brands maintain the posture that you need expertise to make great drinks. (Which keeps most people from buying an espresso machine). To expand the category, we could reject this elitism without rejecting the high standard of drink our customer expected. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/143ab36b-5b6e-47a4-8bb2-1e184324eaa7/kevin+luxe+cafe.jpg SharkNinja (Copy) - The Repositioning No Skills Needed An anti-elitist stance in a category where everyone is elitist. A full rejection of the idea that you need to “master” anything to do espresso well. A category-expanding invitation letting those who don’t want to be baristas know they can still beat the baristas. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/193560fe-5399-41b9-849f-45bd2c949297/luxecafe+ads+copy.jpg SharkNinja (Copy) - Results A Global Success Work from this approach became the baseline for global teams and was adopted across regions for: Creative in OOH, paid, and owned social SharkNinja.com and partner PDPs Retail All leading to stronger product excitement at shelf and online. Luxe Cafe has become a primary growth engine for SharkNinja, helping bring new consumers into the espresso category who previously felt shut out of it. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/cbe2e3fe-b445-4757-b490-761e418f582c/f1+brad.jpg SharkNinja (Copy) - The Opportunity A partnership with F1 the movie had the potential to be a logo placement, or a way to make our products feel like they belonged in a completely different league. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/d581f37e-6491-4e0e-9188-280224cbec54/f1+creami1.jpeg SharkNinja (Copy) - My Brief Instead of treating it as a partnership campaign, I directed the creative team to think of the film as a world our co-branded products really lived inside of. To extend the cinematic universe of the movie by thinking of it as the APX GP team’s first-ever release of off-track gear available to the public. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/1508b4cd-ed9a-4bfa-a444-eb1e1ee0afdd/Screenshot+2026-04-05+at+6.45.06%E2%80%AFPM.png SharkNinja (Copy) - The System We defined a narrative system for how the products looked, how they were described, and how they showed up across retail and digital, so everything felt cohesive. Our platform “Performance Never Rests” guided execution across: Product storytelling Content Retail Global markets https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/419617be-1130-4dc9-8243-db48dea9b8c5/cooler.webp SharkNinja (Copy) - The Result Thousands of co-branded products sold out rapidly. Work adopted globally as the foundation for the partnership. Elevated our products beyond utility and into culture. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/6803e61f-9451-4267-9bbe-1adcebcae1e1/ninja+categories+copy.jpg SharkNinja (Copy) - Category Positioning Led the foundational positioning of sub-brands: Ninja Outdoor Ninja Drinkware Ninja Kitchen Driving clarity in the product lines and consumer oriented stories to make them feel like something you’d actually want in your home. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/01e37f5b-d4ce-4068-b777-5952c2902b94/Screenshot+2026-04-05+at+9.02.37%E2%80%AFPM.png SharkNinja (Copy) - Ninja FrostVault Responsible for the creative strategy that led to a successful launch of the rapidly expanding cooler line with the creative platform “Food & Drink’s Favorite Cooler”. https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/5dcbd9b0-5f28-4bfc-b15d-69ae464f1cf7/ninja+categories-naming+copy.jpg SharkNinja (Copy) - Product Naming Significant contributions (including suggesting final names that went to production) for product naming across: Shark Beauty Ninja Shark Home https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/5ef8ef60-c150-4d16-8c66-cff5ac5f7640/Screenshot+2026-04-05+at+8.08.58%E2%80%AFPM.png SharkNinja (Copy) - Defined a voice system that could scale Wrote voice and tone guidelines Shaped conversational behavior for AI chatbot Rolled out across global markets https://images.squarespace-cdn.com/content/v1/62346144d019c4350ce8b1d7/48034f07-6d6a-4317-b53c-29c64b81bc4b/Screenshot+2026-04-05+at+9.10.41%E2%80%AFPM.png SharkNinja (Copy) - Shark Silki Pro Brought key consumer insights to aid the marketing team’s positioning shift from the device being a traditional “straightener”. Moved the brand towards a “silker” that is fantastic for Type 3/4 hair, an audience whose voice and perspective is too often left out of beauty standards.